Foodtrendanalist Marjan Ippel came to the luminous idea to gather all 'lingo' she comes across in her job and write a book called: Foodlingo bible.
Food = trend and fashion, a real revolution one might say. Trends are signals in our society that indicate development and change. She wanted to make her own pure statement and chose to have no commercial interference on the book by a publisher. She believes quality is not always quantity and possible short term success would not contribute to a sustainable economic system.
It's interesting to read how many food lingo has mixed into our language, coming from the trends in the market.